Beauty Editor Links:

INDIQUE HAIR

"Beauty Moment: Aloeformocha" - April 2011


FASHION NETWORK SEATTLE

"Get your Lip Goo By Aloeformocha" - August 2010 


ORGANIC BEAUTY VIXEN

"I'm Tired of Looking Tired - Why Do I Get Dark Circles Under My Eyes"- Organic Beauty Vixen - December 2010
 
"Finally! Skin Care for Brown Girls" - Oct 2010

TypeF.COM (Tyra Banks)

"Skin Care for Dark-Skinned Women" - July 18, 2011

"The Best "Fade" Cream for Black Skin" - November 2011

"African American Skin Care Products"  - March 2011

"The Best Facial Toner for Combination Skin for Black Women"  - December 2011


THE NEW NATURALISTA

"Green Pick "Aloeformocha"" - June 2011


NEWS ARTICLES:

PRESS RELEASES:

Beauty By Danna honored at the Multicultural Business Summit and Awards Luncheon  

Vancouver, WA.— March 7, 2011 – Beauty By Danna, Inc. today announced that it was nominated as an Outstanding Multicultural Business during the Urban Entrepreneurs Network’s 2011 Multicultural Business Summit and Awards Luncheon.  

The Urban Entrepreneurs Network (UEN) is a SW Washington Business Networking group for Multi-Cultural Entrepreneurs, Small Business Professionals, and creative Start-Ups.  “We are honored to receive this recognition from an organization that does so much for Small Business Entrepreneurs” stated Danna K. Johnston, CEO of Beauty By Danna. “Deena Pierott, the Founder and President of UEN, is a tremendous asset to the business community.

Beauty By Danna, Inc. was founded by Mrs. Johnston and is the developer and distributor of Aloeformocha™ skin care products.  The Aloeformocha™ product line includes cleansers, toners, moisturizers and lip and eye treatments for dry, normal, oily and combination skin types.  Each of the products is based on a formula that utilizes natural, earth-friendly Aloe Vera combined with a proprietary mix of both natural and advanced ingredients designed specifically to address the issues associated with African American skin.  “As an African American woman with mocha-toned skin, I often wondered why it was so difficult to find skin care formulated for my skin rather than the “one-size fits all” product offerings commonly marketed.  I created the Aloeformocha™ line to answer this question” commented Danna K. Johnston, the founder of Aloeformocha™. 

Aloeformocha products are designed to specifically address issues associated with darker skin tones such as: Hyper-pigmentation; Dull/Ashy Skin; and Sensitive Skin.

Hyper-pigmentation.  Darker skin tends to have a very pronounced response to skin trauma such as inflammation caused by acne, exposure to UV rays, and hormonal changes.  The response is an increase in the amount of melanin released to the skin’s surface.  This excess melanin release is a condition called hyper-pigmentation which is evidenced by dark spots and overall uneven skin tone.  These effects can last on darker skin for years.  We utilize a proprietary blend of ingredients that leverage the brightening power of natural botanicals such as Licorice Extract and Vitamin C to naturally inhibit hyper-pigmentation and even out the skin tone.  Our products achieve this desired result of bright, even-toned skin without using harsher, more controversial brightening agents such as Hydroquinone which is found in many brightening products, and which may produce toxic effects on the skin. 

Dry, Dull and Ashy Skin.  A major complaint of people with darker tones is that the skin can easily become dry and, as a result, take on a dull, ashy and flaky appearance.  Our products address these conditions through a proprietary blend of ingredients that includes hydrating Shea Butter and Hyaluronic Acid (which is a naturally occurring agent found in abundance in young skin) that binds moisture in the atmosphere to the skin’s surface. The result is skin that is hydrated, soft and supple.

Sensitive Skin.  A common trait of darker skin is that it tends to be more sensitive than fairer skin tones which often leads to varying degrees of aggravation associated with the application of many of the skin care products on the market.  This is due to the fact that these products contain either Isopropyl Alcohol or Propylene Glycol both of which can irritate darker skin.  We address sensitive skin issues by avoiding these common irritants and, instead using: (i) powerful antioxidants such as green tea; (ii) healing ingredients such as natural Aloe Vera, and (iii) anti-inflammatory botanicals such as Licorice Extract.   The effect of our proprietary blend of ingredients is a soothing or calming sensation.

 About Beauty By Danna, Inc.

Beauty By Danna, Inc. is a privately-held business headquartered in Seattle, Washington.  The company was founded for the purpose of developing and marketing earth-friendly skin-care products for darker skin tones.  For more information about this company please visit www.darkskincare.com or contact info@beautybydanna.com.

MISS BLACK WASHINGTON USA 2010 CHOOSES ALOEFORMOCHA

Seattle, WA.— June 8, 2010 – Beauty By Danna, Inc. today announced that Miss Black Washington USA 2010, Calista Phair, has chosen Aloeformocha™ to support her skin care needs in preparing for the Miss Black U.S.A. competition. Beauty By Danna, Inc. is the developer of Aloeformocha™ nature-based premium skincare for dark tones.

“We are delighted to be working with Calista” stated Danna K. Johnston, CEO of Beauty By Danna. “She is a very beautiful woman and we are honored that she has chosen Aloeformocha to maintain her lovely skin.

The Aloeformocha™ product line includes cleansers, toners, moisturizers and lip and eye treatments for dry, normal, oily and combination skin types.  Each of the products is based on a formula that utilizes natural, earth-friendly Aloe Vera combined with a proprietary mix of both natural and advanced ingredients designed specifically to address the issues associated with African American skin.  “As an African American woman with mocha-toned skin, I often wondered why it was so difficult to find skin care formulated for my skin rather than the “one-size fits all” product offerings commonly marketed.  I created the Aloeformocha™ line to answer this question” commented Danna K. Johnston, the founder of Aloeformocha™. 

“I am very pleased with the Aloeformocha™ skin care line and love my basic skin care collection” said Calista Phair.  “This is a very exciting and busy time for me and it is wonderful that I can rely on Aloeformocha products.”

Aloeformocha products are designed to specifically address issues associated with darker skin tones such as: Hyper-pigmentation; Dull/Ashy Skin; and Sensitive Skin.

Hyper-pigmentation.  Darker skin tends to have a very pronounced response to skin trauma such as inflammation caused by acne, exposure to UV rays, and hormonal changes.  The response is an increase in the amount of melanin released to the skin’s surface.  This excess melanin release is a condition called hyper-pigmentation which is evidenced by dark spots and overall uneven skin tone.  These effects can last on darker skin for years.  We utilize a proprietary blend of ingredients that leverage the brightening power of natural botanicals such as licorice extract and Vitamin C to naturally inhibit hyper-pigmentation and even out the skin tone.  Our products achieve this desired result of bright, even-toned skin without using harsher, more controversial brightening agents such as hydroquinone which is found in many brightening products, and which may produce toxic effects on the skin. 

Dry, Dull and Ashy Skin.  A major complaint of people with darker tones is that the skin can easily become dry and, as a result, take on a dull, ashy and flaky appearance.  Our products address these conditions through a proprietary blend of ingredients that includes hydrating Shea Butter and hyaluronic acid (which is a naturally occurring agent found in abundance in young skin) that binds moisture in the atmosphere to the skin’s surface. The result is skin that is hydrated, soft and supple.

Sensitive Skin.  A common trait of darker skin is that it tends to be more sensitive than fairer skin tones which often leads to varying degrees of aggravation associated with the application of many of the skin care products on the market.  This is due to the fact that these products contain either isopropyl alcohol or propylene glycol both of which can irritate darker skin.  We address sensitive skin issues by avoiding these common irritants and, instead using: (i) powerful antioxidants such as green tea; (ii) healing ingredients such as natural Aloe Vera, and (iii) anti-inflammatory botanicals such as licorice extract.   The effect of our proprietary blend of ingredients is a soothing or calming sensation.

About Beauty By Danna, Inc.

Beauty By Danna, Inc. is a privately-held business headquartered in Seattle, Washington.  The company was founded for the purpose of developing and marketing earth-friendly skin-care products for darker skin tones.  For more information about this company please visit www.darkskincare.com or contact info@darkskincare.com.